One would have thought that majority of kanye west earnings will be from his music catalogues considering that he is known as a rapper and producer first, but the hiphop mogul made most of his fortunes from his yeezy brand .
Kanye west has always been in love with fashion. he has expressed this many times through his music videos, with his clothings and style. so its no surprise that the hiphop mogul decided to make a switch to the fashion industry, which is a 2.5 trillion dollars global industry.
Kanye isn’t the first rapper to venture into the fashion business, just like several other rappers and hollywood celebrities before him, Kanye decided to follow the steps of Jay Z, Sean Combs and the likes into owning a fashion brand that eventually became a highly successful brand.
But the smart thing that Kanye did was to own 100 percent control of his yeezy brand while partnering with major fashion companies like Adidas and Gap. This also allows him to be in charge of the designs and branding. according to forbes, the yeezy brand alone adds $1.26 bilion to kanye’s networth
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